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 If you look that the history of great B2B products, they all have an underlying theme – they have taken a business that was fundamentally (and inevitably) changing and built a product that would facilitate […]

Every other night, my wife and I put our kids to bed and settle down on the couch to watch some Netflix. When I mentioned this to my mother, who doesn’t have Netflix, she asked […]

As an early stage product startup, there are 100s of experiments you can run to figure out a go-to-market strategy. In a detailed interview with Stellaris, Whatfix founder Khadim talks about product pricing, marketing and […]

Something in the air reminds me of 1999/2000, where everything suddenly became “.com.” It feels uncannily similar today where everything is magically AI-driven. Are these companies truly AI-led? Over the last six months, at Stellaris […]

Two years ago, during my stint at The Economic Times (ET), I met the CEO of a consumer internet company who I’d been tracking from his early days. He had just raised a significant round […]

The quote describes it the best – we work hard to earn money but do not put it to the best use. Most people just put money in their savings account (or probably FDs at […]

Building a world-class startup is hard! As a founder, you are building so many things together — from a team and a business model, to a product and a marketing strategy– there is never enough […]

One of the holy grails of software is that it should be so easy to use that no one should require help to use it. The dream is fair, but a distant one. Design thinking, […]

Most startups understand the need to have a product market fit. In this hard journey of building something valuable, it’s that elusive state of nirvana where everything becomes a little bit easier – you start […]

India trades around $300 billion of retail products every year. While people talk about companies owning distribution chains, more than 70-80% of retail goes via the wholesale route. In addition, we are home to more […]

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