Why digital first consumer brands need to transform themselves into data first consumer brands
Historically, It has been hard to disrupt a consumer brand. Many of the leading consumer brands (either individual or a group) – Coca Cola, L’Oreal, Unilever, P&G, Colgate, Gucci, Nestle, …
Building Data as a Service (DaaS) Companies: Early Learnings from Our Partnership with Slintel
Sometime in 2017, we had the opportunity to speak with Deepak Anchala, co-founder and CEO of Slintel. Deepak was building a SaaS company in the sales intelligence space. It was early days for him. We …
Testing hypotheses and understanding customer behavior using cohort analysis
In 2015, I was running my first startup. It was a laundry services business. We were the new age Dhobis – as my parents would call it – where customers could book the service on an app, …
Navigating your start-up in uncertain times
I lived through two major downturns. The first one led to personal bankruptcy, and I narrowly survived the second one. In 2001, I worked for a boutique strategy firm in the Bay Area focused on growth …
Keeping Indian Startups Indian
“A modified version of this article appeared in the Economic Times on March 5, 2020“ Technologists and tech investors are fond of saying “data is the new oil”. Often, they mean that …
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