Testing hypotheses and understanding customer behavior using cohort analysis

In 2015, I was running my first startup. It was a laundry services business. We were the new age Dhobis – as my parents would call it – where customers could book the service on an app, …

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Navigating your start-up in uncertain times

I lived through two major downturns. The first one led to personal bankruptcy, and I narrowly survived the second one. In 2001, I worked for a boutique strategy firm in the Bay Area focused on growth …

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Keeping Indian Startups Indian

“A modified version of this article appeared in the Economic Times on March 5, 2020“ Technologists and tech investors are fond of saying “data is the new oil”. Often, they mean that …

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