SaaS Talks #24: GTM for Developer Software

SaaS Talks #24: GTM for Developer Software

Figuring out the right GTM for software with developers as the primary users comes with many nuances. In this session of SaaS Talks, we will discuss some key questions for dev startups, like when to go bottoms up via individual developer adoption vs selling top-down?...
SaaS Talks #23: Bootstrapping your GTM

SaaS Talks #23: Bootstrapping your GTM

Early GTM organization after the first few founder-led customers is often hazy. Who should you hire first – SDRs or AEs or customer success or marketing professionals? In India or outside? At entry level or Director/ VP level? What trade offs do you make in the...