SaaS Talks #40: Product-led Growth - Is it right for you? Ft. Harshit Dwivedi, Aftershoot

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In this podcast, we cover:

00:00 Introduction

05:55 Customer acquisition channels in Aftershoot’s early days

08:46 Size of the Aftershoot team at $3M ARR

09:24 On offering free products & transition beyond community-first GTM channels

12:43 Volume-based vs. feature-based pricing

17:20 How to identify PMF when running free trials

23:28 Timing your PLG correctly

25:19 Best-performing paid marketing channels today

27:54 Selling to individuals vs. enterprises

35:01 Data collection in PLG

38:51 Choice of geography

41:06 How does Aftershoot’s core value prop & marketing adapt to different ICPs?

43:49 Conversion funnel thumb rules

48:00 When to think about customer support

49:34 Transitioning from PLG to sales

52:28 Tools to manage acquisition funnel in PLG

54:00 Where does AI kick in within Aftershoot?

56:37 Advice to Indian founders on building a good PLG motion

59:20 Closing thoughts

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The promise of product-led growth can be very enticing: quick growth without heavy sales motions.

But how can early-stage SaaS founders make the most of it?

How do you identify whether a PLG motion is best suited for your product? Is it possible to bootstrap a PLG motion? What does it take to activate and retain users without a large sales team? And as AI reshapes user expectations, how can founders adapt their PLG playbook?

In this edition of SaaS Talks, we unpack the real challenges of PLG, right from the early building blocks to scaling sustainably, with Harshit Dwivedi (Co-founder, AfterShoot)

Tune in to gather actionable insights across key stages of PLG:

- Cracking the product-ICP-PLG fit

- Driving user activation & engagement

- Building loops that convert usage into growth

- Evolving your product strategy in the age of AI

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