VP – Performance Marketing

10-100 employees
Consumer Brands
Series A

Job Description

Nestasia is looking for a VP – Performance Marketing who will have the end-to-end responsibility for building and delivering a predictable and scalable customer acquisition strategy. The VP – Performance Marketing has to spearhead the marketing strategies and be able to plan and execute those while supporting a team.

Nestasia aims to provide a very wide assortment of new and unique products to customers at affordable prices. The VP – Performance Marketing has to be an expert in building revenue, traffic, and an audience using paid advertising methods.

Job Profile

  • Creating and executing a strong performance marketing strategy & execution plan
  • Own the strategy for all media: paid search, paid social and organic campaigns (AdWords, Facebook, LinkedIn, SEO) spanning EMEA markets, from conception to execution
  • Be responsible for creating reports and providing analysis around ROI, campaign performance, conversion patterns and website traffic to help optimize all campaigns
  • Developing and managing digital prospecting and remarketing campaigns
  • Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC
  • Ensuring successful planning, execution, and optimization for key traffic KPIs via paid, organic & own media channels
  • Identifying and testing new channels to continue to meet or exceed established critical metrics
  • Working closely with the management to share funnel conversion improvement ideas, feedback & present results
  • Analyze performance and understand the details and effectiveness of each campaign and adopt a continual test and learn approach to all performance marketing activities
  • Drive optimization plans through the analysis of large data sets
  • Advise on and allocate digital marketing budgets, constantly analyzing spend and recommending changes as necessary to ensure optimization
  • Be the point of contact with our digital media agency
  • Lead, motivate, and grow the team and share expertise to improve and better the growth of the brand

Job Experience

  • Excellent communication and analytical skills
  • Should have attention to details
  • Should have good work ethics and calm attitude
  • 4-6 years of performance marketing experience where D2C performance management activities have been managed
  • Worked on high-budget (100 Cr+) brands
  • Ability to work with multiple stakeholders/ external agencies
  • Digital media understanding, planning, and evaluation
  • Strong creative sensibilities
  • High ownership and passion
  • Experience working on multiple projects and managing tight timelines