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Mamaearth

Brands

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Safe and natural personal care and beauty brand

Founders

Ghazal Alagh

Varun Alagh

PARTNERED

2018

entry STAGE

Series A

CO-INVESTOR

Fireside Ventures Sequoia Capital Sofina Ventures

STELLARIS TEAM

why we invested

We invested in Mamaearth to solve the lack of safe, natural, and trustworthy personal care options for moms and kids in India. By offering MadeSafe-certified products, Mamaearth addresses rising demand for branded FMCG goods driven by safety-conscious consumers. With strong founder expertise, digital-first marketing, and India-specific innovation, Mamaearth is now redefining personal care for all age groups.

journey so far

2016

Asia's 1st MadeSafe certified brand 'Mamaearth' was born

2018

Raised Series A led by Stellaris; delivered INR 1 Crore monthly net sales value

2019

Awarded The Economic Times Best Brand; crossed INR 1000 Crore annual revenue run rate

2020

Raised Series B led by Sequoia Capital; launched second brand Derma Co

2021

Raised Series C led by Sofina Capital, valued at $750 million

2022

Turned Unicorn with a valuation of $1.2 billion

2023

Became India's first D2C brand to go public

insights

NEWS

Varun and Ghazal Alagh's Mamaearth empire is built on the foundation of frugalit...

September 15, 2022

NEWS

Mamaearth parent company acquires skincare brand Dr Sheth’s

May 16, 2022

NEWS

Mamaearth parent launches new skincare brand Ayuga

February 17, 2022

NEWS

Dye another day: Mamaearth buys BBlunt’s products and salon business from Godrej

February 16, 2022

NEWS

Mamaearth is the first unicorn of 2022, raises $52 million at valuation of $1.2 ...

January 1, 2022

PODCAST

D2C Dialogues #7: Demystifying the brand journey of India's largest D2C brand

August 30, 2021

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