SaaS Talks #1: Asian Elephants vs American Rabbits

In conversation with Khadim Batti, Co-founder & CEO of Whatfix

While founders building SaaS cos. have a notion of the pain point they want to solve and its solution, at the same time, they also need to figure out the target market. And this is not a one time decision, it is a call that needs to be taken throughout the start-up’s lifetime. A bunch of different variables come in when choosing a target market.

In this session, we discussed with Khadim the 3 key decisions Indian SaaS founders have to make while choosing their target market and the best way to take these decisions.

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