Episode 4 | How Livspace scaled to 65 cities | Interstellar ft. Saurabh Jain

Before the world caught on to online services, Saurabh Jain was already building them.

In 2014, he launched DezignUp - a bold bet on home design services going digital. His journey took a turn when the company was acquired by  @Livspace  From there, there was no looking back.

Saurabh went on to become the third co-founder and CEO of Livspace India, helping scale the brand to 65+ cities and redefining how India does interiors.

In this episode of Interstellar, Saurabh shares the stories behind early pivots, bold decisions, and what it really takes to build a category-defining business.

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Reach Saurabh Jain:

LinkedIn: https://www.linkedin.com/in/saurabh-jain-88237814/

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Reach Rahul Chowdhri:

X: https://x.com/rchowdhri

LinkedIn: https://www.linkedin.com/in/rahulchowdhri/

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In this episode, we cover:

(00:00): Episode Summary

(01:09): Welcome, Saurabh!

(01:59): Saurabh’s journey to starting DezignUp and its acquisition

(04:45): Rationale behind continuing with Livspace post-acquisition

(06:14): Co-founder vs. senior leadership role

(07:49): Saurabh’s role as a CEO

(09:03): Inflection points in Livspace’s journey

(14:41): Livspace’s “Personalisation at Scale” strategy

(18:05): Impact of COVID

(19:40): Scaling the organisation

(22:46): Decisions on resource allocation

(25:27): Tech at Livspace

(27:62): Future trends in the home interiors industry

(30:46): Use of GenAI

(31:57): Retention vs Referral metric

(33:18): Hiring senior professionals

(37:15): The “Virat-Anushka” Brand campaign

(39:16): Rapidfire questions

(46:25): Closing notes

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Find us on

Spotify - https://open.spotify.com/show/550RoqvavxjC2pl8Ma7LHa?si=0ebd5040b11c4ac5

Apple podcasts - https://podcasts.apple.com/us/podcast/interstellar-by-stellaris/id1794113841