In the Spotlight | The future of Micro-Drama in India: Flick TV x Stellaris

Flick TV aspires to become the go-to OTT for micro-drama content, much like how Hotstar has become synonymous with live sports, or Netflix and Prime Video with movies and TV series.

In this video, we break down our investment in the micro-drama platform, highlighting opportunities in the market, and understanding monetization and the 'micro-payments' model.

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Learn more about Flick TV: https://www.stellarisvp.com/portfolio/flick-tv

Download Flick TV: https://play.google.com/store/apps/details?id=in.flicktv&pli=1&referrer=utm_source%3Dwebsite

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coming up in this conversation

00:00 Introduction

01:50 Origin story of Flick TV

03:13 How did the Flick TV team come together?

05:14 What is micro-drama?

07:10 Flick TV’s target audience

09:52 Micro-drama taking over snackable time

10:56 Micro-drama vs. OTT

12:34 Differences in casting & location

13:34 Success criteria for micro-drama

14:52 User interactivity on Flick TV

15:44 How freshness drives business in micro-drama

17:27 Scaling freshness & content velocity

21:16 Testing process

23:10 Content strategy & types of content

27:38 Role of AI tech platform

29:38 Cost of AI catalogue vs. Live action

31:08 Key elements of the tech stack

32:03 Monetization strategy

34:28 10-year monetization outlook

35:43 Why partner with Stellaris?

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