Peeko: Babycare-focused vertical quick commerce platform

Parents today lack a convenient, reliable solution for their babycare needs. They often have to step out for purchases or wait days for online deliveries, only to face issues with fit, returns and refunds.

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Peeko is addressing a key pain point for busy parents who struggle with catalogue fatigue, inconsistent product quality, and a poor shopping experience. By offering the right product assortment with delivery in under 60 minutes, along with try-and-buy and instant return options, Peeko aims to become the go-to platform for parents.

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Shop now at https://peekonow.com/

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in this episode, we cover

(00:00): Introduction

(01:22): Why we invested in Peeko

(03:39): The ideation journey

(06:33): Consumer insights from the pilot

(11:16): Customer anecdotes

(15:17): Founder background

(20:55): Ideal customer profile

(21:49): Apparel value proposition

(25:45): Toys value proposition

(27:32): Consumables proposition

(29:48): Tech enablement

(31:59): Business economics

(36:50): Plan for 6-12 months

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