SaaS Talks #19: Customer Marketing

EXPERT

Raghu Ravinutala, Yellow.ai | Sanjay Manchanda, Chargebee

HOST

Alok Goyal

TABLE OF CONTENTS

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A SaaS business needs to invest in marketing to unlock the additional value in its existing customer base. In this session, we discussed how that can be achieved, be it via up-selling, cross-selling or creating product advocates among customers.

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