Episode 8 | Building & Scaling Fashion Brands in India | Interstellar ft. Nandita Sinha, Myntra

Enamoured by Bangalore’s startup ecosystem, Nandita Sinha launched her own e-commerce venture in 2012. The learnings from that journey took her to Flipkart, where she rose through the ranks, leading multiple businesses and driving customer growth.

For the past 4 years, she’s been at the helm of  @myntra , one of India’s largest fashion, beauty and lifestyle ecommerce platforms - steering it to robust growth while innovating on Gen Z fashion and redefining the possibilities in fashion shopping with quick commerce.

Her journey reflects a rare mix of entrepreneurial hustle and leadership at scale, giving her a unique vantage point on what it really takes to build fashion and lifestyle brands in India.

On this episode of Interstellar, she opens up about India’s $150B fashion opportunity, shifting consumer behaviour, and the unique complexities of building in fashion.

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Reach Nandita Sinha:

LinkedIn: https://www.linkedin.com/in/nandita-sinha-3020275/

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Reach Rahul Chowdhri:

X: https://x.com/rchowdhri

LinkedIn: https://www.linkedin.com/in/rahulchowdhri/

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in this episode, we cover

(00:00): Introduction

(02:13): Nandita's entrepreneurial journey

(05:45): Myntra's inflection points

(09:32): Why does a Myntra equivalent doesn't exist in the US?

(11:44): Myntra's role in a fashion brand's journey

(15:20): Need for quick commerce in fashion

(21:48): Does segmentation in quick commerce make sense?

(24:45): Wishlist behaviour

(26:37): Try and buy in quick commerce

(29:01): Building fashion for GenZ consumers

(35:32): Low MOQ for high-quality brands

(37:16): Why is Myntra FWD within Myntra app?

(39:06): Building premium fashion for 40+ customer segment

(47:21): AI in Fashion

(53:00): Lack of live commerce in India

(56:26): Advice for founders

Find us on

Spotify - https://open.spotify.com/show/550RoqvavxjC2pl8Ma7LHa?si=0ebd5040b11c4ac5

Apple podcasts - https://podcasts.apple.com/us/podcast/interstellar-by-stellaris/id1794113841

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