In a downcycle, existing customers will matter even more than they did before. Not only is their retention & expansion important, but they are also your best advocates to new prospects. So, how do you market to, and market with, your existing customers, and who is responsible for it in your organization? In this session of SaaS Talks, we will discuss how Customer Marketing evolves as a function in a SaaS company and what are the different elements of marketing to existing customers.
In conversation with Deepak Diwakar, Co-founder at Mindtickle and Jayant Paleti, Co-founder at Darwinbox, Alok Goyal and Arpit Maheshwari, Stellaris Venture Partners.