SaaS Talks #27: Customer Onboarding for AI-first Companies

by Alok Goyal, Arpit Maheshwari | Feb 6, 2023 | SaaS Talks

AI adds bite to your offering, but that can come at the cost of increased friction in adoption. Customers are often sceptical because of the uncertainty in output, and wary because you integrate deeply with their data. That can slow down GTM considerably. In this...

SaaS Talks #26: Your Product & Engineering Org Post PMF

by Alok Goyal | Nov 21, 2022 | SaaS Talks

SaaS conversations are often about scaling GTM, and rarely talk about how to scale product and engineering, which can make or break your startup! We want to change that in this edition of SaaS Talks. In this session of SaaS Talks, we discussed with Anand Jain,...

SaaS Talks #25: Customer Marketing

by Alok Goyal | Jul 24, 2022 | SaaS Talks

In a downcycle, existing customers will matter even more than they did before. Not only is their retention & expansion important, but they are also your best advocates to new prospects. So, how do you market to, and market with, your existing customers, and who is...

SaaS Talks #24: GTM for Developer Software

by Alok Goyal | Apr 22, 2022 | SaaS Talks

Figuring out the right GTM for software with developers as the primary users comes with many nuances. In this session of SaaS Talks, we will discuss some key questions for dev startups, like when to go bottoms up via individual developer adoption vs selling top-down?...

SaaS Talks #23: Bootstrapping your GTM

by Alok Goyal | Mar 14, 2022 | SaaS Talks

Early GTM organization after the first few founder-led customers is often hazy. Who should you hire first – SDRs or AEs or customer success or marketing professionals? In India or outside? At entry level or Director/ VP level? What trade offs do you make in the...

SaaS Talks #22: Usage-based Pricing

by Alok Goyal | Jan 22, 2022 | SaaS Talks

Traditional SaaS companies brought with them a change in software pricing, from a licensing model to a fixed recurring model. The next evolution of pricing within SaaS is usage-based pricing – recurring contracts, but variable pricing, often on a monthly /...