SaaS Talks #25: Customer Marketing

SaaS Talks #25: Customer Marketing

In a downcycle, existing customers will matter even more than they did before. Not only is their retention & expansion important, but they are also your best advocates to new prospects. So, how do you market to, and market with, your existing customers, and who is...
SaaS Talks #24: GTM for Developer Software

SaaS Talks #24: GTM for Developer Software

Figuring out the right GTM for software with developers as the primary users comes with many nuances. In this session of SaaS Talks, we will discuss some key questions for dev startups, like when to go bottoms up via individual developer adoption vs selling top-down?...
SaaS Talks #23: Bootstrapping your GTM

SaaS Talks #23: Bootstrapping your GTM

Early GTM organization after the first few founder-led customers is often hazy. Who should you hire first – SDRs or AEs or customer success or marketing professionals? In India or outside? At entry level or Director/ VP level? What trade offs do you make in the...
SaaS Talks #22: Usage-based Pricing

SaaS Talks #22: Usage-based Pricing

Traditional SaaS companies brought with them a change in software pricing, from a licensing model to a fixed recurring model. The next evolution of pricing within SaaS is usage-based pricing – recurring contracts, but variable pricing, often on a monthly /...
SaaS Talks #21: Bootstrapping your SaaS Business

SaaS Talks #21: Bootstrapping your SaaS Business

Not all SaaS companies are VC funded, nor do they need to be. In this session, we’ll discuss what one should keep in mind while bootstrapping a SaaS business. What learnings are more specific to bootstrapped companies, and what are common across funded / bootstrapped...