Decoding Product Marketing for B2B SaaS

It’s safe to say that Indian SaaS companies have started making some waves in the global market in recent times – SaaS revenue for the Indian ecosystem has been pegged at ~$ 3B, growing at …

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Startups must uphold their ESOP promises

At the beginning of the Covid pandemic, my close friend was let go from his position as Vice President at a large, well-funded startup. As a participant in the company’s Employee Stock Option Plan, …

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The Next Decade in Indian Ed-Tech

A lot has been written about the surge in funding in Indian ed-tech – the sector received more than USD 2B in funding in 2020, compared to USD 550M in 2019. However, Byju’s acquisition of …

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Early-stage investing in India: Observations of a one-year old

I made an excited jump into early stage investing on Friday the 13th last December. The 22 year old me devising randomized algorithms in Bharti Building’s labs at IIT Delhi had no idea that his …

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Top 10 best practices to leverage your Board

Founders of a well run startup invariably have multiple balls up in the air. One of the key aspects founders need to deal with is their Board. For some founders, Board members add little value and …

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Testing hypotheses and understanding customer behavior using cohort analysis

In 2015, I was running my first startup. It was a laundry services business. We were the new age Dhobis – as my parents would call it – where customers could book the service on an app, …

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Scaling Mount Organization

Building a large, sustainable company is hard, and the odds are always against the entrepreneur. Often we believe that if we find a meaningful problem to be solved within a large market (hopefully …

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Enterprise Product Management: Listening to the customer but building for the market

The nature of enterprise software has changed rapidly – significantly higher design/ usability expectations, cloud or hybrid cloud deployments, pay as you go pricing (sometimes usage based) and …

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Creating Design Centred Product Organizations

As a co-founder of VC-backed travel start-up Mygola (acquired by MakeMyTrip), and then Chief Product Officer for MakeMyTrip and GoIbibo (MMT / GI) – India’s largest OTA, Anshuman …

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Scalability of New Age Consumer Brands

Enough has been written about the need for more consumer brands in almost all spheres of our lives. Given that we are all consumers first, it is apparent that with increasing individualism, rising …

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