Tired of too many SaaS metrics?
As an investor in early stage SaaS companies, I often find founders to be confused on what metrics they should track. Challenge is not a lack of metrics, but too many metrics, with most of them stage irrelevant for the company. For example for a pre-PMF SaaS company,...
Customer Marketing – Your Most Important Lever in a Down Cycle
Why Existing Customers Matter I sold enterprise software for 10 years at SAP and Siebel during the license era. If you look at the core economics of that business, the upfront license revenue from a customer is offset by the cost to acquire. Implementation services...
What lies beneath? The tech behind banking
Banks know that technology is the foundation for future growth. And accelerating the adoption of tech is one of their biggest priorities. It’s impossible to think of banking without technology. Most financial institutions offer digital services that are quick, safe,...
How B2B Marketplaces Should Think About Solving Their Working Capital Issues
In the last few years, many B2B marketplaces have emerged globally across various verticals. Two types of marketplace models have become most prominent – (1) Open marketplace models: where buyers can choose which supplier to work with based on the availability...