What makes brands standout in a cluttered marketplace?

Every sector has a few large marketplaces, where brands compete with each other to get the maximum share of the customers’ wallet. For instance, Flipkart/Amazon for e-commerce and …

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Nailing that Press Interview

Getting media attention can be difficult for early-stage entrepreneurs, so it is important to make the most of whatever opportunities you get. Over the past five years, I have interviewed over a …

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‘To sell is Human’ – Getting the sales model right

No single phrase has ever done as much damage to the profession of sales as ‘selling ice to an Eskimo’ has. How many times have we heard someone describe a great salesperson, and add this phrase …

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How Whatfix evolved its pricing and go-to-market strategy

As an early stage product startup, there are 100s of experiments you can run to figure out a go-to-market strategy. In a detailed interview with Stellaris, Whatfix founder Khadim talks about product …

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The why and how of startup media

Two years ago, during my stint at The Economic Times (ET), I met the CEO of a consumer internet company who I’d been tracking from his early days. He had just raised a significant round of …

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Greatest trick the devil ever pulled

Most startups understand the need to have a product market fit. In this hard journey of building something valuable, it’s that elusive state of nirvana where everything becomes a little bit easier …

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