Scalability of New Age Consumer Brands

by Arpit Maheshwari | Sep 17, 2019 | Functional Notes

Enough has been written about the need for more consumer brands in almost all spheres of our lives. Given that we are all consumers first, it is apparent that with increasing individualism, rising incomes, and scarcity of time at hand, a new set of brands will get...

Let’s talk about debt, baby

by Ritesh Banglani | Mar 19, 2019 | Functional Notes

If you have raised venture capital in India in the past few years, you have surely asked yourself the question, “Should I be raising venture debt as well?”. Venture debt, as the term suggests, is a form of risk financing through debt rather than equity. In India, it...

Coin operators…And what coin do you need?

by Alok Goyal | Feb 28, 2019 | Functional Notes

Have you heard the cobra story? The story goes like this – there were a lot of cobras in Delhi and to kill them, the British rulers announced an incentive per killed cobra. Did it have an effect? Absolutely! Many cobras were killed and a lot of money was paid out. But...

How Capillary Technologies turned around its Demand Generation and Sales function

by Aditi Gupta | Aug 30, 2018 | Functional Notes

Founded in 2008, Capillary Technologies has since then seen numerous ups and downs to become one of India’s largest cloud-based platform for providers of omni-channel customer engagement solutions to retailers and brands. The growth trajectory of this...

What makes brands standout in a cluttered marketplace?

by Kunal Jain | Jun 1, 2018 | Functional Notes

Every sector has a few large marketplaces, where brands compete with each other to get the maximum share of the customers’ wallet. For instance, Flipkart/Amazon for e-commerce and Makemytrip/Booking.com for travel. However, in a competitive and cluttered marketplace,...

To sell is Human’ – Getting the sales model right

by Alok Goyal | Jan 25, 2018 | Functional Notes

No single phrase has ever done as much damage to the profession of sales as ‘selling ice to an Eskimo’ has. How many times have we heard someone describe a great salesperson, and add this phrase to highlight his/her sales prowess? In reality, succeeding in sales is a...