What makes brands standout in a cluttered marketplace?
Every sector has a few large marketplaces, where brands compete with each other to get the maximum share of the customers’ wallet. For instance, Flipkart/Amazon for e-commerce and Makemytrip/Booking.com for travel. However, in a competitive and cluttered marketplace,...
To sell is Human’ – Getting the sales model right
No single phrase has ever done as much damage to the profession of sales as ‘selling ice to an Eskimo’ has. How many times have we heard someone describe a great salesperson, and add this phrase to highlight his/her sales prowess? In reality, succeeding in sales is a...
How Whatfix evolved its pricing and go-to-market strategy
As an early stage product startup, there are 100s of experiments you can run to figure out a go-to-market strategy. In a detailed interview with Stellaris, Whatfix founder Khadim talks about product pricing, marketing and team building strategy for early stage...
The why and how of startup media
Two years ago, during my stint at The Economic Times (ET), I met the CEO of a consumer internet company who I’d been tracking from his early days. He had just raised a significant round of investment from some of the best VCs in India, his product seemed to be...