The why and how of startup media

The why and how of startup media

Two years ago, during my stint at The Economic Times (ET), I met the CEO of a consumer internet company who I’d been tracking from his early days. He had just raised a significant round of investment from some of the best VCs in India, his product seemed to be...
Greatest trick the devil ever pulled

Greatest trick the devil ever pulled

Most startups understand the need to have a product market fit. In this hard journey of building something valuable, it’s that elusive state of nirvana where everything becomes a little bit easier – you start getting more inbound requests, customers start ‘getting’...