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Are creators the next unlock for consumer brands to break another ceiling?

Are creators the next unlock for consumer brands to break another ceiling?

by Rahul Chowdhri | Oct 28, 2022 | Investment Thesis

Would you believe that a social media creator sold more than a billion dollar’s worth of beauty products online in just 12 hours? It may be surprising to most of us but for Li Jiaqi, a Chinese celebrity known for running marathon live streams, it was just a piece of...
Are creators the next ‘unlock’ for brands?

Are creators the next ‘unlock’ for brands?

by Rahul Chowdhri, Financial Express | Oct 15, 2022 | Stellaris in the News

Build for Creators #3: The Science & Art of Distributing Content

Build for Creators #3: The Science & Art of Distributing Content

by Rahul Chowdhri | Apr 22, 2022 | Creator Economy

“We’re at that moment in time where the content supply and demand flywheel is creating crazy compounding effects.” In our third #BuildForCreators session, we discussed the science and art of distributing content, perspectives on the ever-evolving...
D2C Dialogues #11: Why D2C brands with women at helm do better

D2C Dialogues #11: Why D2C brands with women at helm do better

by Rahul Chowdhri, Naman Lahoty | Mar 10, 2022 | D2C Dialogues

Build for Creators #2: Rise of the gaming creator

Build for Creators #2: Rise of the gaming creator

by Rahul Chowdhri | Feb 22, 2022 | Creator Economy

Gaming is just a manifestation, it’s the content creators that have kept it evolving! In our second #BuildForCreators session, we discussed the opportunities that the gaming industry provides entrepreneurs and creators, thus transforming the creator economy landscape....
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Exit Provisions

The Company and the Founders shall complete an initial public offering or a ‘strategic sale’ within 5 years from the Closing Date (“Exit Date”) on terms that are acceptable to the Investor. The failure of Company and Founders to provide an exit by the Exit Date shall not relieve the Company / Founders of their obligations to provide an exit to the Investor, which shall continue until the Investor ceases to hold any shares. In case of failure to provide exit, the Investor shall inter-alia have a drag along right on all other shareholders of the Company.

Liquidation Preference

Higher of 1x or pro rata entitlement on an as-if converted basis in any liquidity event. Liquidity event shall be defined in the definitive documents and will inter alia include change in control or sale of substantially all of the assets of the Company.

Pre-Emptive Rights

The Investor shall, in any subsequent offering of securities by the Company, have a right to maintain their shareholding in the Company. [Note to Draft: Any super pro rata rights will be over and above this and should be included here]

Valuation

The valuation section concerns what an investor believes the company is worth. valuation issues addressed in the term sheet will include: pre-money valuation, post-money valuation, capitalization table and price per share.