SaaS Talks #27: Customer Onboarding for AI-first Companies
AI adds bite to your offering, but that can come at the cost of increased friction in adoption. Customers are often sceptical because of the uncertainty in output, and wary because you integrate deeply with their data. That can slow down GTM considerably. In this...
SaaS Talks #26: Your Product & Engineering Org Post PMF
SaaS conversations are often about scaling GTM, and rarely talk about how to scale product and engineering, which can make or break your startup! We want to change that in this edition of SaaS Talks. In this session of SaaS Talks, we discussed with Anand Jain,...
SaaS Talks #25: Customer Marketing
In a downcycle, existing customers will matter even more than they did before. Not only is their retention & expansion important, but they are also your best advocates to new prospects. So, how do you market to, and market with, your existing customers, and who is...
SaaS Talks #24: GTM for Developer Software
Figuring out the right GTM for software with developers as the primary users comes with many nuances. In this session of SaaS Talks, we will discuss some key questions for dev startups, like when to go bottoms up via individual developer adoption vs selling top-down?...