SaaS Talks #19: Customer Marketing

SaaS Talks #19: Customer Marketing

A SaaS business needs to invest in marketing to unlock the additional value in its existing customer base. In this session, we discussed how that can be achieved, be it via up-selling, cross-selling or creating product advocates among customers.
Why We Invested in GTM Buddy?

Why We Invested in GTM Buddy?

Our typical thesis in SaaS is about backing great teams in new categories. This typically means that there is no established category (e.g. employee performance management or sales incentive compensation) that solves that pain point. Usually businesses solve these...