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Why We Invested in GTM Buddy?

This typically means that there is no established category (e.g. employee performance management or sales incentive compensation) that solves that pain point. …

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Building an Operating System for Enterprise Sales Process – Our Investment in BuyerAssist

Enterprise sales is a journey, not just a transaction. It involves complex project management spread across 100s of emails, telephonic conversations, …

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High Quality, Personalized, Affordable – What Tuitions Should Look Like, and Why We Invested in Swiflearn

After-school tuitions are ubiquitous in India, being squarely in the need as opposed to the want category - it is estimated up to 85% of students in private schools in Indian …

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Creating a Step Change in Effectiveness for B2B Marketers, or Why We Invested in Slintel

Six years back, almost to the date, I drew a graph between CAC (Cost of Acquiring a Customer) and ACV (average Annual Contract Value) for SaaS …

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Whatfix: What we Learnt from Series A to Series B in a SaaS Business

As an investor, some investment journeys are a delight to watch – Whatfix has been one of …

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भारत के लिए चर्चा का प्लेटफॉर्म : ‘मंच’ ऐप में हमारा निवेश

भारत एक विचारशील समाज है, जिसमें वाद-विवाद एवं तर्क की बहुत महत्ता है …

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Creating the discussion platform for Bharat : Our investment in Manch

“Indians are an opinionated lot” - so much so that Mr. Narendra Modi made ‘Chai pe charcha’ as the key publicity drive of his last election …

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Signzy: Ushering in trust in the digital era

Opened a bank account recently? After those visits from bank representatives and the endless back & forth on countless …

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Mamaearth – bringing the best of nature for you and your baby

Ever wondered why all mosquito repellent TV commercials have kids? Children are believed to develop an immediate emotional …

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Hamara kal, hamara aaj – are scooters the future of urban mobility in India?

A version of this article was published in Mint on September 3, 2018 Through the tumult of the past few …

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