Building an Operating System for Enterprise Sales Process – Our Investment in BuyerAssist

Enterprise sales is a journey, not just a transaction. It involves complex project management spread across 100s of emails, telephonic conversations, project management tools and many ad-hoc …

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So, how do you move upmarket?

You did all the hard work in building your founding team, ideating to a problem to be solved, creating the minimum viable product (MVP), finding product market fit, and creating some version of a …

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Why moving upmarket is (mostly) important for creating large SaaS companies

Six years back, almost to the date, I drew a graph between CAC (Cost of Acquiring a Customer) and ACV (average Annual Contract Value) for SaaS companies. This was part of a presentation I made to the …

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