SaaS Talks #25: Customer Marketing

SaaS Talks #25: Customer Marketing

In a downcycle, existing customers will matter even more than they did before. Not only is their retention & expansion important, but they are also your best advocates to new prospects. So, how do you market to, and market with, your existing customers, and who is...
Is the recession already upon us? A SaaSy take

Is the recession already upon us? A SaaSy take

Every SaaS startup board is asking the question – will spending on software go down, stay flat or actually go up as a result of the downcycle. Notice that no one is questioning whether there is a downcycle or not – it is a foregone conclusion. Like all...